You’ve likely heard that you need to create an “Ideal Customer Avatar” as a foundational part of your marketing efforts. Why is everyone talking about this concept and how can you visualize your ideal customer so that your marketing will actually benefit?

If you’ve had these questions, keep reading! I’m giving you 4 simple steps to determining your ideal customer. I’ll also explain why it’s important (but not as complicated as it seems.)

What is an Ideal Customer Avatar?