Before moving to Phoenix, my family and I were members at Ponderosa Bible Church in the White Mountains of Arizona, so needless to say, I was so excited to work on this rebrand and custom website project! It’s such a rewarding experience when your personal values line up with the values of the brand you are creating.
Before working with me, Ponderosa did not have a cohesive branding strategy or a website that clearly communicated who they were. The end goal for this project was simple: An effective, attractive brand and website that communicate who they are, what they believe, and how visitors can find them.
Ponderosa is located in a small town where many people are “religious”, but few actually follow the truth as laid out in Scripture. What sets Ponderosa apart from many is their commitment to God’s Word in every area of doctrine, philosophy, and practice.
They wanted to avoid a “churchy” and “religious” feel. The setting is casual – many people come in their jeans and cowboy boots. God’s Word is preached. The worship is alive and genuine. The fellowship is sweet – you feel like you’ve come home whenever you’re with your church family.
Randy and Matt, the lead pastors of Ponderosa wanted their new branding to communicate two things:
- Ponderosa Bible Church is rooted in Scripture. They are committed to the Bible in every aspect of worship and fellowship.
- They are growing in grace for the glory of God.