You guys,

Meet Kirstin!

. . .

Kirsty is the creator behind Rafter B Art + Co, a Western art and jewelry shop. She’s also a very dear friend of mine!

She designs and creates wood and leather jewelry and accessories, several of which are my own personal favorites to wear!

This was such a fun branding project that included a whole lot of brand strategy and getting really clear on her messaging and target audience.

Project Scope:
  • Messaging & Brand Strategy
  • Custom Brand Design

  • Pattern Illustration

  • Business Card Design

  • Thank-You Card Design

  • Social Media Imagery

The Plan

A little about Kirsty: If you know her, you know she’s the real deal. She grew up on a ranch in New Mexico, and she has her finger on the pulse of southwestern culture and art. So naturally, one of the things we got very clear on in our brand strategy meeting was what real rural western culture looks like.

We developed a brand voice and strategy that appeals to her ideal customers – women with a natural and earthy aesthetic who value quality, hand-made products.

The Project


Kirsty’s primary goal for her brand was that it would represent her. She chose as her brand name her husband’s grandfather’s cattle brand, Rafter B. The brand has been passed down through the generations, so she wanted to continue the legacy and use it as her business’s name. So cool, right?

The Rafter B logo is a combination of the OG cattle brand and a new handwritten word mark. It marries the stability of the past with the vibrance of the new.

Rafter B’s color palette is warm, inviting, and natural. It emulates the colors found in nature. The deep tones reflect the reliable and hearty nature of the products that Kirsty consistently produces.

Client Satisfaction: 100%

Kirsty was so happy with her new branding. She also appreciated the support she got in nailing down her brand messaging and strategy. Here’s what she had to say about our experience working together:

What’s your favorite part about your new branding? How do you think this updated look will impact your business??

“My favorite part is the more specified brand voice and look of my brand. I love the help I got finding the direction I wanted to go with my business. I now have a professionalism that I lacked. I have a look and feel that customers will recognize and identify as mine.”

Did we successfully accomplish your design goals? What was your favorite part about working together?

“Very much so. I feel much more together, with a direction in which to head with my business. I love the many resources that were given that I will be able to carry with me into the future.

I love how personable Mary is, and how hard she works to get to know me and my brand style. She strives to make something professional that I will love, not just what is trendy or popular. I felt very seen and understood. She helped make my personal style better!”

“Mary will not only help your business, but will inspire you to greatness.

She gives you the tools you need to take your business forward. She doesn’t just provide for today, she provides what you need for the future too. She strives to understand you and your brand, and then builds something amazing. You will never regret hiring her.

She greatly exceeded all of my hopes and expectations.”

Like what you see?

. . .

The same results can be yours. I’m in the business of crafting brands and websites that represent you and attract your ideal customer.

Let’s Work Together