If I asked you, “Should your business have a website?” The odds are very high that you would know to say yes. One survey found that 81% of shoppers research a product online before buying it. In our digital age, having a website is essential if you want to grow your business. But what route should you take? Should you hire a website designer or should you just do it yourself?
The answer to that question is going to depend on where you are in business, how much you have to invest, and your ability to pick up new things quickly.
We all have an area of expertise and something unique to offer our customers. That’s what makes us great business owners. Hiring a web designer could be the right step for you if your expertise could be better used in other aspects of your business.
It’s all about priorities. Technically, everyone could learn to become a web designer, but the question you have to ask yourself is, “Are my time and energy better spent elsewhere in my business?” (Spoiler: They probably are.)
Here are 4 reasons you should consider leaving it to a professional and hiring a website designer:
1. You don’t have the time
Everyone knows that time is money. As the CEO of your business, you set the mission and vision, you determine what is important and what isn’t, and it’s on you to take actions that will move the needle forward in your business. If ever you are spending your time on something that is not going to propel your business forward, you are losing money (or progress, growth, etc.).
So if designing your own website is going to keep you from other income-producing activities in your business, it’s time to outsource to a professional.
A good website designer will guide the process and will only take up as much of your time as is necessary to finish the project so you can dedicate your time to the things that only you can do in your business.
2. You’re not tech-savvy
Is learning new things with technology a serious struggle for you? Then it’s probably time to outsource to someone who LOVES technology.
The website design learning curve can be pretty steep, so if you have trouble navigating the technology you already have, chances are that trying to design your own website will cause some hair-pulling and nail-biting.
That isn’t to say that you can’t, but again, refer to point #1.
3. You don’t like designing or you’d rather be doing other things.
Maybe you straight up could care less about making things look pretty, and Excel spreadsheets are your jam. That’s great! But if you find yourself putting off thinking about getting a new website up because you just don’t want to do it, then it’s time to hire a designer.
When you’re thinking about the aspects of your business that you should outsource, the first things to go are the things that you don’t like to do and can’t do yourself. You’re the business owner which means that you get make the call on what you do with your time. Pretty cool, huh?
4. Your website is complex
If your new website needs to have lots of pages, multiple 3rd-party integrated plugins, complicated forms, etc. you’ll probably want to hire an expert. You don’t want to risk all the time setting up your new site for it to not work the way you want it to.
So if your website is complex, or you anticipate running into issues, it’s definitely a good idea to at least consult a website designer and then hire someone to take care of your website if it seems appropriate to do so.
One of the great things about owning a business is that you’re the one who gets to make these decisions.
Not sure whether you should hire a web designer for your next project? We should talk! I’ll help you determine whether or not outsourcing is a good fit for your business.